POST: The Digital Campaigns Project

Writing for the Archive-It blog, Joshua Meyer-Gutbrod (University of South Carolina, Department of Political Science) describes the context and creation of the Digital Campaigns Project, a database of U.S. state legislative campaign websites from 2016-2022 that enables researchers to examine variation in state partisan agendas and rhetoric.

The project, initially begun in 2016, is led by Meyer-Gutbrod and co-created with undergraduate students from the University of South Carolina, with the goal of establishing a long-running data source on state campaign rhetoric by archiving campaign websites for state-level elected officials.

The blog post describes the process of finding local campaign websites and partnering with the Archive-It team to create a public repository of the website data. On the research potential of this database, Meyer-Gutbrod writes, “From a research perspective, both the text and image data stored through these archives provides a unique, expansive, and holistic look at state political rhetoric, which has historically been understudied due to the lack of availability of similar data.”