RESOURCE: Four P’s of Digital Project Outreach 1

Sheila Brennan, Associate Director of Public Projects at the Roy Rosenzweig Center for History and New Media at George Mason University, shares her cheat sheet from talks she gave on the four P’s of digital project outreach at the NEH Office of Digital Humanities Project Directors’ meeting and the recent One Week | One Tool summer institute. The four P’s – plan, people, presence, and press – involve a few key ideas, namely that outreach:

• is intentional;
• is integral to a tools/project’s success. Outreach team must be equal stakeholders in the building process;
• is not only about publicity, the job includes testing and making the tool accessible to targeted audiences;
• is user advocacy.